The Best Marketer of Pharmacy Products And Services Always Wins

You, your spouse, your staff, business partner and even your Clients may not want to accept that you must constantly market your businesses products and services... to generate leads and relentlessly follow up with them 'til they "buy, die or opt out". Nor do you or your staff want to mail all your customers every month or even your top 100 to say the least. But quite frankly what you want to do doesn't affect what works. Life is what it is...all of us MUST operate in the Real World and not the Should Be world. 

Therefore, instead of only doing what you do, spend more energy, thought, time, and money on Marketing What You Do and the more stable and profitable pharmacy you will have.

So, you must spend your resources on:

·         Marketing designed to attract condition specific prospects. Like weight loss, pain management, diabetics, BHRT, drug nutrient depletion and clients who are on multiple prescriptions.

·         Have a marketing calendar that targets these conditions that the pharmacy can help every month.

·         Evaluating where your clients are coming from and doing whatever it takes to increase the effectiveness of each one of these new client sources...finding new ways and new markets to attack using what is already working.

·         Testing new ways to increase the number of clients who say "yes" to your offers and recommendations.

·         Find additional sources of income. 

·         Increase pricing and fees with value added services and products.

·         Gathering more testimonials.

·         Adding strategies to existing clients to increase compliance, referrals and maintenance of care. Compliance packaging, synchronization and home delivery is a great way to add value with your clients.

·         Not being afraid to totally reinvent your pharmacy in the shortest amount of time.

·         Systematizing as many functions as possible taking you out of the loop; working less and earning more.

The bottom line is, most businesses in your town are downright lazy. You can buy into their belief that ‘times are tough”, “that won’t work in my business” or you can break out of the crowd and make things happen. I mean do pharmacy owners really believe that “being good should be good enough?” I hope you don’t, because it isn’t even close to being good enough. The best marketer always wins!

If you found this helpful and would like to learn more about implementing strategies in your business schedule a free strategy session today.