What Is The Life Blood Of All Marketing?

With all the social media platforms, FaceBook, Instragram and Twitter - not to mention mobile marketing to smartphones - it's seems to think that retail businesses don't have to use email marketing. In fact some gurus even say email marketing is the old way of connectiong with your clients and generating new ones!

But they've been saying that for years now.

The fact is email marketing is the life blood of all marketing and should still be a major part of your marketing strategy to attract and retain clients, for the simple reason that it's still very effective.

Recent surveys says that an email is six times more likely to get a click than a tweet. Emails are 40 times more effective than Facebook at landing new clients and that email marketing has the highest conversion rate when it comes to purchasing from marketing messages - more than social media and other channels.

Think about it, most all notifiactions from insurance, banking, travel, online retailers, follow ups from meetings all goes to your email. Soon after your order, you start receiving emails about upcoming events, sales and promotions, right?

Plus you may have been reading a blog post and saw an ad offing a free report. You gave them your email address and soon started getting messages from them in your inbox.  

Those are just two of the hundres of ways companies doing business online use email marketing.

So yes, all those new social platforms and marketing channels are important. And they can be part of your marketng efforts along with your email marketing.

So Why Does Email Marketing Work?

Many visitors to your website or landing page aren't ready to make a purchase when they first see it. Email marketing helps you build a relationship and provide value so that the prospect comes to know, like and trust you.

It does familiarizes them with your products and services, but the vital part of this strategy is that you must provide valuable free information that will become a solution to their problems, pain and or frustrations. You just don't keep sending them a sales offer. You must position yourself as an expert in your niche and show the reader how you are different and a much better option than your competitors. Plus you let your personality come through which will again set you apart from other service providers. 

The best way to build and grow your email list is from the ground up. And that is from your existing clients. Have a form to fill out when they drop off prescriptions to opt in, or even set up a laptop on the counter and have them opt in while they are waiting. All you have to do is ask them for it!

If you are behind the times and need to implement a email marketing strategy and start building a list please contact me for details, I'd be glad to make some recommendations.  

 Or to get stated now go to https://www.aweber.com/easy-email.htm?id=395255