What's Your New Year's Pharmacy Resolution?

Every New Year on January 1st most everyone sets a resolution and by mid-February statistics say they are already gone by the way side. We all know we should eat better and exercise more, but how many of us know what we should do or not do in our business for 2019?

Here are a few ideas and suggestions. Pick one! Or MORE!!

·         Mail a letter, postcard or newsletter to my active customer base at least once per month. Preferably the content is direct response oriented with some type of offer or special that adds value to your customer.

·         Build long lasting relationships with my customers!

·         Get more involved with my community and give back!

·         Start delegating things that are a complete waste of my time and only focus on marketing and income generating activities.

·         Read at least one book per month on marketing and personal development.

·         Increase my lifestyle of choice by working less each week.

·         Hire a relief pharmacist and a marketing assistant.

·         Hire a Strategic Marketing coach.

·         Not blame my situation on my town, the economy, DIR fees, low reimbursement and take 100% responsibility for everything good and bad that happens. (it’s all good if you learn from experience and make the appropriate changes quickly!)

·         Pull the trigger quicker and more often; not worrying about pleasing everyone and be willing to offend and upset a few.

·         Have a marketing campaign for every condition that responds to pharmacy care.

·         Always evaluate a campaign that just ended, to be always in the middle of a current campaign, and to always be planning and working on the next campaign.

I read this quote the other day and it fits well with marketing our pharmacy!

“Real regrets only come from not doing your best. All else is out of your control. You’re measured by results only. Trade excuses and “trying” for results and expect half-hearted results from half-hearted efforts. So do more than is expected of you. Life’s easy when you live it the hard way… and hard if you try to live it the easy way.” – Dave Kekich

If you found this helpful and would like to learn more about implementing strategies in your business schedule a free strategy session today.