Why Email Marketing?

For many pharmacy owners, managing the daily operations is a full-time and even a borderline 24/7 job. While you may try to play the Jack of all Trades, you've probably felt like there's never enough time to do it all.

As a result, it's common for marketing to become an afterthought for pharmacy owners. You're already struggling with the daily prescription volume, phone calls from customers, doctors and vendors, and all the other constant interuptions throught out the day, how could you possibly add another thing to your list?

With email marketing, however, promoting your products and services of the pharmacy and connecting with clients becomes a whole lot easier.

Take a look at these numbers:

Email marketing delivers a return of 4,300%, is more cost effective than other forms of marketing, and it frees up your time so you can get back to running your business. And consumers love it.

The stats don't lie:

74% of consumers prefer to receive commercial communications via email.

65% of consumers have made a purchase as a result of an email marketing message.

138% more is spent by consumers who receive email offers than those who don't

Simply, email marketing is a powerful communication tool for building relationships with current and potential new clients. It gives you a chance to speak to a lot of people at once and even expand your reach. And it allows you to stay connected with your most loyal customers.

Imagine this scenario for a moment: a man or women walks into your store or is on your website. They walk around the store or look at the site, but walks out of the store or leaves your site empty handed. Maybe they'll return and consider your services one day, but the chances are slim.

Now imagine they had an opportunity to hear from you again - a chance to sign up to your email list and leave the door open for future interactions. They could sign up for your Healthy Living Tips or your up and coming Wellness Seminars or How To Manage Multiple Medications, etc.

The ideas or endless and a win-win scenario for you to deliver valuable content and awareness to a product or service that can solve problems that they may be experiencing. 

Email becomes so much more than just another way to throw your company name before your customers - it's a way to connect with people, develop their trust, and present the value of your products and services that you deliver. 

And that's what sets email marketing apart from traditional advertising. Instead of just telling consumers about your pharmacy and hope they trade with you, you're making real connections with those who are truly interested in your business and building long-lasting relationships. 

To get started with a easy to use email marketing platform go here for more information: https://www.aweber.com/easy-email.htm?id=395255